About Us

Jim Soda is a licensed clinician and certified mental performance consultant with over 15 years of experience working with sports performance and mental health.  Jim started his sports career in broadcasting, working for ESPN radio in Orlando and Tampa.  Jim spent 5 years working with the Tampa Rays before transitioning into residential substance use disorder and mental health treatment.  Jim spent the next decade working as a therapist, director, and eventually starting a center for young men in early recovery.  

With two masters degrees, one in Vocational Rehabilitation and Mental Health Counseling from The University of South Florida, and one in Sports Psychology from Ashford University, Jim has been able to work in both crisis management and performance improvement.  Jim is a solution-focused therapist who believes that the mental strength skills needed to succeed in the high performance world, can also benefit those needing to turn their life around.  Jim has spent a large part of his treatment experience working in adventure and activity based therapy with young adults.  This experience has benefited him greatly when it comes to his more recent work as the Director of Sports Psychology for the Detroit Red Wings, the  Sports Performance Coordinator and EAP for the Miami Marlins, the mental skills and mental health consultant for Monumental Sports,  and the mental skills consultant for the Florida Panthers AHL affiliate, the Charlotte Checkers.  As a licensed mental health and addiction counselor, and a certified mental performance consultant, Jim has the education, supervision and experience to guide multiple avenues of improvement. 

Jim also believes that performance improvement extends to teams, organizations, cultures and families.  Jim has presented on mental skills for individuals, organizations, athletes and substance use and eating disorders.  Jim was a multi-sport athlete with a primary focus on golf, which he continues to enjoy today.  Jim spends as much time as he can outdoors with his wife and daughter in Jupiter, Fl. 

Nikki Soda is a highly accomplished advocate and strategic marketer with a strong background in the behavioral health field. She possesses an MS in Addiction Policy from Georgetown University and has amassed 10 years of experience in this domain.

Passionate about advocacy and public policy, Nikki actively engages in volunteering and community initiatives to make a meaningful impact. Previously serving as the Director of Membership and State Advocacy for the National Association of Addiction Treatment Providers (NAATP), she leverages her expertise to lead productive discussions with industry leaders and conducts comprehensive tours of treatment centers nationwide. Through these experiences, she has gained a profound understanding of the substance use disorder treatment landscape.

Nikki has excelled in various leadership roles, including Director of Business Development and Marketing for renowned treatment facilities. In addition, she has overseen multiple alumni programs while serving on the board of the Treatment Professionals and Alumni Services. Her diverse responsibilities in creating and managing a treatment center start-up have honed her skills in admissions, policy development, procedure implementation, and business growth. 

As a result, Nikki has built an impressive reputation and is frequently sought after for client placement recommendations.

With a wealth of knowledge acquired from working on both the front end and back end of treatment, Nikki possesses a deep understanding of systems and outcome tracking. This expertise is complemented by her decade-long experience in nonprofit and corporate meeting planning, where she consistently delivered stress-free and successful events. Her boundless energy and unwavering professionalism make her an ideal collaborator for clients and organizations that prioritize action and results. She is eager to share her wealth of experience and collaborate with new teams, always putting client care at the forefront.

Residing in Jupiter, FL, Nikki enjoys a spending time with her husband, daughter, and their Great Dane, Sophie.